Messaging + Brand Strategy
Clear words. Aligned story. Trusted brand.
When your operations are improving but your words don’t reflect it, you lose trust and leave revenue on the table. Parents, guests, and customers want clear, honest communication — not fluffy promises or empty buzzwords.
This service helps you share your impact in a way that feels real, simple, and confidence-building, so your brand reflects the good work you’re already doing and inspires people to trust and support you.
Common Myths:
✖️ “If I just say we’re eco-friendly, that’s enough.”
✖️ Customers only care about prices, not values.
✖️ “People don’t care about the details.”
✖️ “As long as my operations are good, the words don’t matter.”
✖️ “Sustainability storytelling is only for big companies with PR teams.”
FACT:
✔️ Messaging is the bridge between what you do and what people believe. Without it, you lose trust and leave impact (and revenue) on the table.
Explore our Messaging + Brand Strategy Services
Unlock Your Story Package
Clarity Messaging Session
Perfect if you’re unsure how to talk about sustainability or need a quick audit of your current messaging. In this session, we’ll uncover the story worth telling. One that cuts through the noise and sets your brand apart with clarity and confidence.
What you get:
90-minute strategy session (virtual)
Review of your current brand messaging and website copy
Identification of greenwashing risks
Walk away with a clear, confident brand story and 3–5 ready-to-use messaging angles that align with your operations
Investment: $750
Aligned for Impact
Aligned Brand Strategy
If your operations are changing and you need your messaging to evolve with it, this deeper project gives you both clarity and deliverables you can use across platforms.
What you get:
Brand + messaging audit (digital + external presence)
Greenwashing risk assessment
Updated brand story and messaging guide (voice, values, core narrative)
2–3 rounds of refinement with your team
Final deliverable: ready-to-use copy blocks for website, press, or customer communication
Investment: $3,500
Story That Sticks
Brand Strategy Support
Messaging is not one-and-done. As your operations evolve, your story has to stay aligned — otherwise you risk confusion. This retainer keeps your communication fresh, credible, and trusted.
What you get:
Monthly strategy + content reviews
Messaging updates to reflect new operational improvements
Quarterly reporting on messaging impact + recommendations
Ongoing access for feedback and refinement
Investment: $2,500/month
Sustainability storytelling doesn’t have to feel complicated or risky. With the right words, you can share your impact clearly, avoid greenwashing, and build stronger connections with the people you serve. Let’s make your story as strong as your operations.
Ready to share your impact with clarity and confidence?
Custom Projects
Not every project fits into a neat box — and that’s a good thing. Some clients come with unique goals, spaces, or challenges that call for a tailored approach.
Custom projects allow us to design a scope that matches exactly what you need, whether that’s a one-off intensive, a multi-month rollout, or a specific deliverable that falls outside the packages listed here.
Some examples of custom work include (but are not limited to):
Creating sustainability playbooks tailored to your industry
Writing parent, guest, or customer communication that builds trust
Supporting LEED, WELL, or other certification processes
Hosting interactive workshops or trainings for staff and stakeholders
Designing sustainability guidelines for a new program, space, or launch
Your business is unique. Your project should be too. Let’s create your bespoke experience.